Well yes, I like Rihanna's songs and specially her videos, despite of what many of my friends and my sister might think of me. Some of the songs are incredibly sticky and the videos are beautifuly done.
The director in "Diamonds" is Anthony Mandler, same as Fun.'s "Carry On" and "Some Nights" and Lana del Rey's "National Anthem". I really like this one, it has less skin exposure than earlier Rihanna's videos and this time it shows more genuine beauty with images that visually estimulates in a creative level.